Archive for the ‘Customer Profile Data’ Category

Importance of First Party Data for Businesses

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

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Lacking a Data Strategy That Makes Sense?

In case you missed it, gathering customer data properly can amplify marketing efforts, better serve customer understanding, and help grow businesses of any size. So, does your data strategy make sense in today’s market where security is a top concern? If it needs some tweaking, get in here!

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Centralizing Customer Profile Data: What You Need to Know

Data security concerns aren’t just for the big guys anymore, in case you missed it, people are freaked out. And really, why shouldn’t they be? People want to know how their customer profile data is being handled and if it’s secure. If your business wants to step up to the plate, then it’s time to centralize your customer profile data system.

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