Customer Identity Preference Trends Q2 2016

CIPT Q2 2016 Report, popout-600x900

It’s that time of the quarter again when we get to some number crunching and put out our data for the world to analyze, think and act. It’s that time when you can think whether social login is still working and how many consumers actually use social login against traditional email registration. It’s that time when you evaluate customer identity preferences to understand what’s best for you.

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Customer Identity Preference Trends Q1 2016


In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

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Why Customer Identity Management is key to the future of Marketing?


You already know this from experience but, just for the sake of a good start to this post, let’s begin by saying that technology today is deeply woven into marketing so much so that without tech, marketing makes for a weak and unimpressive rag. Use of martech is increasing by the day and it should considering the marketing landscape has already transitioned from offline to online. But then transition is not complete when adaptation is not throughout.

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Importance of First Party Data for Businesses

First party data is authentic, safe and free

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

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Customer Identity Management: Build or Buy?


We all have preconceived notions, some of them our own, most of them inherited from elsewhere, many of them right, a few of them wrong.One such notion is that management of customer identity and related data within an organisation is the quintessential way to keep it safe and secure.

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Importance of Personalisation for businesses


If I were to tell you that the content in this blog has been written specifically catering to your taste in reading. Would you read through or skip? There is a 66 percent probability that you get interested reveals this infographic which states that there is more of a possibility a user pays attention or consumes, the product or service on offer if it has been personalised.

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Warm Bodies: Why to Hug Customers for Better Personalisation


To feel good, a person needs eight hugs per day. To build trust and apply personalisation to business, you need to hug users and clients. Hugs raise oxytocin levels, a hormone responsible for building relations, trust, affection, and tenderness. According to the2007 research of Paul Zak, the ideologist and apologist of oxytocin, those people who got the dose of this hormone are 80% more generous and ready to spend their money.

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Why Single Sign-on is important for unified customer experience?


Customers today are like the protagonist panda Po from the movie Kung Fu Panda. Businesses tend to think of them as just dormant pandas but if you have seen the movie, that would be a huge mistake. And like Po, customers today are empowered by the Dragon Scroll, that is the Web. Too much of an analogy? Let’s just talk in plain business customer terms then.

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Why Your Digital Identity is the Base of all Business on the Internet?


British evolutionary biologist Richard Dawkins (who, by the way, also coined the now famous word meme) once said it must be possible to construct life chemically or in a computer. We are not really sure about the chemical part but the second part does strike a chord. In a way, we are all already constructing lives in computers, preserving them on servers and talking to them on the web. Over the last decade or so, we have fabricated a parallel universe on which most of us have mirror images. The digital identity.

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