Six Steps to Effective Omnichannel Marketing

Omnichannel marketing strategy is now a marketing imperative for customer centric companies if they want to match their customer expectations and stay in reckoning. Here’s our list of the things to do before switching to an omnichannel marketing strategy.

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Omnichannel Marketing through the Single Customer View

The omnichannel marketing is no longer a luxury or perspective but a mainstream business imperative for companies operating multiple channels. However, businesses can adopt an omnichannel approach only when they have a high level single customer view through centralized customer profile data.

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Customer Identity Preference Trends Q2 2016

It’s that time of the quarter again when we get to some number crunching and put out our data for the world to analyze, think and act. It’s that time when you can think whether social login is still working and how many consumers actually use social login against traditional email registration. It’s that time when you evaluate customer identity preferences to understand what’s best for you.

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Customer Identity Preference Trends Q1 2016

In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

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