Customer Identity Preference Trends Q2 2016

It’s that time of the quarter again when we get to some number crunching and put out our data for the world to analyze, think and act. It’s that time when you can think whether social login is still working and how many consumers actually use social login against traditional email registration. It’s that time when you evaluate customer identity preferences to understand what’s best for you.

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Customer Identity Preference Trends Q1 2016

In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

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Why Customer Identity Management is key to the future of Marketing?

You already know this from experience but, just for the sake of a good start to this post, let’s begin by saying that technology today is deeply woven into marketing so much so that without tech, marketing makes for a weak and unimpressive rag. Use of martech is increasing by the day and it should considering the marketing landscape has already transitioned from offline to online. But then transition is not complete when adaptation is not throughout.

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Importance of First Party Data for Businesses

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

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Customer Identity Management: Build or Buy?

We all have preconceived notions, some of them our own, most of them inherited from elsewhere, many of them right, a few of them wrong.One such notion is that management of customer identity and related data within an organisation is the quintessential way to keep it safe and secure.

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Importance of Personalisation for businesses

If I were to tell you that the content in this blog has been written specifically catering to your taste in reading. Would you read through or skip? There is a 66 percent probability that you get interested reveals this infographic which states that there is more of a possibility a user pays attention or consumes, the product or service on offer if it has been personalised.

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