Introduction
Digital identities have become an indispensable part of the modern digital lifestyle, and businesses have started seeing identity management for revenue generation.
Today, we use our digital identities more than physical ones. Take for everyday instances like, you’re always asked to present your digital identity proof when booking a flight or a movie ticket.
And organizations collecting heaps of user data couldn’t afford to leave a single potential customer just because they couldn’t cater it with the services/products they were looking for.
Besides this, organizations consider digital identity management a crucial aspect of compliance and customer identity security.
Undoubtedly, compliance management and identity security are essential aspects of identity management, but we can’t ignore the true potential of digital identity management in fostering overall business growth.
Modern businesses quickly realize that leveraging digital identities as fuel for driving their organizational growth through personalization and robust identity security is becoming the need of the hour.
Let’s look at some aspects depicting how identity management paves the way for organizational growth.
Building Personalized Customer Journeys with Identity Management
It has been observed that the more personalization a website can offer, the more likely you are to convert your visitors into customers. And, with identity management, it's easy to get that level of personalization.
In the past, many companies used to rely on manual processes to manage their customer data. This led to many problems, like slow response times and inaccurate information.
Identity management helps improve this situation by automating the entire process of managing customer data and providing accurate information at an affordable cost.
Whether a product suggestion or a service demo, personalization experiences are always way better than anything that generates quality leads that further convert.
Your users always expect personalization from the moment they interact with your platform. This means when your potential customers land on your website/app; they must be catered to the right thing at the right spot.
With a customer identity and access management (CIAM) solution for identity management, organizations can ensure they remain ahead of their competitors by leveraging the true potential of personalization.
As a brand, one could utilize customer-related details in a way that helps automatically generate suggestions based on a user’s interest and past behavior on your platform. This means you have a greater chance of lead generation and conversion.
Rich Customer Experience to Cement Long-lasting Relationships
In the world of business, identity management is not just about compliance. It's about ensuring your customers have a great experience interacting with your brand.
This makes sense when you think about it: people want to feel like they're being treated as individuals, not just numbers. They want to feel valued, respected, and understood—and that's exactly what identity management provides.
With so much competition in the market today, ensuring your site offers all of the latest features to keep up with competitors is essential. With an identity management solution, you'll be able to provide your customers with an experience they won't forget—and one they'll want to come back for again and again!
When managing people's identities, you're creating an environment where they feel safe and welcome and where they can feel good about engaging with your brand.
It's also crucial to ensure that your customers' experience with your brand is personalized and consistent—and that they feel like they're talking to a person rather than a company.
Identity Management as a Pillar of Privacy
Today's modern users are concerned about their privacy and data security. They don't want to share their personal information with anyone, including businesses they transact with. This is because they know that the data they share can be used to track them, leading to unwanted consequences like identity theft or spamming.
The solution? Identity management!
Identity management ensures that customer data is collected gradually over time through progressive profiling. This means customers aren’t bombarded with long registration forms when interacting with the brand.
Also, with identity management, a platform complies with various data and privacy regulations, including the GDPR and CCPA. These regulations ensure customer data is collected, managed, and stored securely. And hence, increasing customer loyalty and trust.
In Conclusion
Identity management is a critical part of the revenue generation process. In today's modern world, where users are concerned about their privacy and data security, it's more important than ever to keep up with identity management best practices.
A modern CIAM solution can help you manage your customers' information, enhance user experience, and ensures you build better-personalized experiences to convert your targetted audience into customers.
