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Inside the Business of Digital Privacy: A Profitable Opportunity

Digital privacy is the key that drives business growth as it offers valuable insights to empower businesses to provide personalized experiences to users. This blog explores the aspects of leveraging digital privacy and how businesses can stay ahead of the curve.

Rakesh Soni
By Rakesh Soni
November 18, 2022
8 min read

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Why is Data Transparency Critical To Building Connected Consumer Journeys?

Data is your most valuable resource when it comes to enhancing customer transparency. But how exactly can your company sort and apply all the data you collect from different customer touchpoints? This blog shares some actionable ideas.

Lucy Manole
By Lucy Manole
August 18, 2022
5 min read

Authentication Has Gone Mainstream: Are Marketers Ready to Take the Responsibility?

Authentication is the most important security feature any application can have because it's the gateway through which users interact with your data. This blog explains how marketers can leverage user authentication.

Srishti Singh
By Srishti Singh
July 29, 2022
4 min read

How To Win the Era Of Customer-Centric Marketing?

A customer-centric approach to marketing means that businesses are no longer focused on the products themselves, but instead prefer to understand customer demands. This blog explains how retailers can make their customers happy by advocating customer-centricity.

Navanita Devi
By Navanita Devi
July 26, 2022
4 min read

How Progressive Profiling Reduces Registration Fatigue and Improves Lead Quality?

Progressive profiling ensures valuable information about a user is gradually collected over time so that it doesn’t create friction while a user lands on a platform, which enhances the overall quality and number of leads. This blog explains the role of progressive profiling in improving overall lead quality and quantity.

Vishal Sharma
By Vishal Sharma
July 15, 2022
3 min read

Planning to Reduce Your CPA By 50%? You Need ID Management

An essential marketing requirement is to know your customers first and then learn about their preferences. With a reliable CIAM system, marketers need not worry about collecting valuable customer insights; CIAM does it all without burning a pocket! Let’s understand how.

Srishti Singh
By Srishti Singh
July 06, 2022
4 min read

Earning Digital Trust in 2022: Where Should Businesses Invest?

Whether securing access control or rethinking privacy policies, businesses skipping a small step in protecting customer information could lead to losses worth millions of dollars and reputational damages since bad actors are already exploring new ways to exploit customer information. Here’s an insightful post that uncovers the aspects of digital trust and where businesses need to invest to earn digital trust in 2022 and beyond.

Rakesh Soni
By Rakesh Soni
June 28, 2022
4 min read

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