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Your Ultimate Guide To Master CRO While Taking Care of Consumer Data Security

Modern consumer authentication methods have made the buying process stress-free and conducive for consumers. This blog explains how they play a huge role in your conversion rate optimization and improve customer relationships.

Steven Macdonald
By Steven Macdonald
November 30, 2022
5 min read

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Renewing Your Security Vendor Contract? Know When It’s the Time to Switch

Since cybercriminals are constantly exploring new ways to exploit sensitive business and customer information, companies must upgrade their security infrastructure to ensure they remain in a safe zone. Here are some aspects of upgrading your security practices and when businesses must rethink their cybersecurity posture.

Rakesh Soni
By Rakesh Soni
August 31, 2022
3 min read

Why is Data Transparency Critical To Building Connected Consumer Journeys?

Data is your most valuable resource when it comes to enhancing customer transparency. But how exactly can your company sort and apply all the data you collect from different customer touchpoints? This blog shares some actionable ideas.

Lucy Manole
By Lucy Manole
August 18, 2022
5 min read

Authentication Has Gone Mainstream: Are Marketers Ready to Take the Responsibility?

Authentication is the most important security feature any application can have because it's the gateway through which users interact with your data. This blog explains how marketers can leverage user authentication.

Srishti Singh
By Srishti Singh
July 29, 2022
4 min read

How To Win the Era Of Customer-Centric Marketing?

A customer-centric approach to marketing means that businesses are no longer focused on the products themselves, but instead prefer to understand customer demands. This blog explains how retailers can make their customers happy by advocating customer-centricity.

Navanita Devi
By Navanita Devi
July 26, 2022
4 min read

How Progressive Profiling Reduces Registration Fatigue and Improves Lead Quality?

Progressive profiling ensures valuable information about a user is gradually collected over time so that it doesn’t create friction while a user lands on a platform, which enhances the overall quality and number of leads. This blog explains the role of progressive profiling in improving overall lead quality and quantity.

Vishal Sharma
By Vishal Sharma
July 15, 2022
3 min read

Planning to Reduce Your CPA By 50%? You Need ID Management

An essential marketing requirement is to know your customers first and then learn about their preferences. With a reliable CIAM system, marketers need not worry about collecting valuable customer insights; CIAM does it all without burning a pocket! Let’s understand how.

Srishti Singh
By Srishti Singh
July 06, 2022
4 min read

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