Archive for the ‘User Experience’ Category

Importance of Personalisation for businesses

If I were to tell you that the content in this blog has been written specifically catering to your taste in reading. Would you read through or skip? There is a 66 percent probability that you get interested reveals this infographic which states that there is more of a possibility a user pays attention or consumes, the product or service on offer if it has been personalised.

Read more

Warm Bodies: Why to Hug Customers for Better Personalisation

To feel good, a person needs eight hugs per day. To build trust and apply personalisation to business, you need to hug users and clients. Hugs raise oxytocin levels, a hormone responsible for building relations, trust, affection, and tenderness. According to the 2007 research of Paul Zak, the ideologist and apologist of oxytocin, those people who got the dose of this hormone are 80% more generous and ready to spend their money.

Read more

Why Single Sign-on is important for unified customer experience?

Customers today are like the protagonist panda Po from the movie Kung Fu Panda. Businesses tend to think of them as just dormant pandas but if you have seen the movie, that would be a huge mistake. And like Po, customers today are empowered by the Dragon Scroll, that is the Web. Too much of an analogy? Let’s just talk in plain business customer terms then.

Read more

Five A/B Testing Tools That Will Make Your Life Easier

You might think you don’t have time for A/B Testing as part of your marketing strategy, but these five tools can help you out and save you time and resources. If you haven’t heard already, no marketing strategy is complete without at least a couple of A/B tests, so check it out!

Read more