Archive for the ‘User Data and Social Analytics’ Category

Importance of First Party Data for Businesses

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

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Lacking a Data Strategy That Makes Sense?

In case you missed it, gathering customer data properly can amplify marketing efforts, better serve customer understanding, and help grow businesses of any size. So, does your data strategy make sense in today’s market where security is a top concern? If it needs some tweaking, get in here!

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Centralizing Customer Profile Data: What You Need to Know

Data security concerns aren’t just for the big guys anymore, in case you missed it, people are freaked out. And really, why shouldn’t they be? People want to know how their customer profile data is being handled and if it’s secure. If your business wants to step up to the plate, then it’s time to centralize your customer profile data system.

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Identity Driven Marketing: 5 Things You Need to Know

Your team may be wondering what identity driven marketing is, and whether they need to invest resources into making it work. The truth is, identity driven marketing is the driving force for how companies acquire and retain their clients. Read on to find out 5 things you need to know about this marketing strategy.

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You’re So Vain, Social Media is NOT all About You

Creating and developing an effective social media strategy can be tough, especially with all the vanity in social media happening these days (enter: selfie stick). Read more to learn how to balance self-promotion and shareable content for your business.

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What User Registration Will Look Like in 100 Years

It’s sad to think that dinosaurs probably never thought they would end up extinct, kind of like desktop computers. Do you think they’re worried? They should be! With technology progressing at neck-break speeds, we started to wonder what user registration might look like in 100 years. Check it out!

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Social Media Analytics for Dummies: A Tutorial

Here at LoginRadius, we know that you aren’t really a dummy—you’re a kickass/savvy/awesome digital marketer—we just want to make understanding social media analytics easier for you! Check out this tutorial to get started, and please don’t be angry with us, you know we love you!

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9 Ways Data Driven Marketing Can Increase Your Sales

Move beyond the basic tracking metrics from Google Analytics, Twitter Analytics, and Facebook Insights, and see what data can do for your marketing strategies. At its core, data driven marketing propels the value of engaging customers more effectively. In this post we highlight 9 ways that data driven marketing can increase your sales!

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A Sneak-Peek Into “The Marketer’s Guide to Social Data”

See how our recently released “Marketer’s Guide to Social Data” helps marketers understand, collect, and utilize the power of user and social marketing data. Social data is emerging as one of the most accurate and usable sources of online data today, so get your in-depth look and download the guide!

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