Archive for the ‘Social Stats’ Category

Tracking Your Social ROI: How to Prove the Power of Social Media

Are you having trouble as a marketer proving that your social media strategies are working? It can feel like engagement metrics are impossible to explain, but there are tons of great ways to track your social media efforts. Check out how to track your social ROI and get the metrics you need to support your campaigns!

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User Profile Data: Marketing Gold at the End of the Rainbow

St. Paddy’s day isn’t just about beer and the Irish (right?). It’s also an chance for us to use cheesy puns to explain how user profile data is gold for marketers. In this post we highlight why user profile data is so important, how marketer’s can get their hands on it, and where to go from there.

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