Archive for the ‘Social Stats’ Category

Customer Identity Preference Trends Q2 2016

It’s that time of the quarter again when we get to some number crunching and put out our data for the world to analyze, think and act. It’s that time when you can think whether social login is still working and how many consumers actually use social login against traditional email registration. It’s that time when you evaluate customer identity preferences to understand what’s best for you.

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Customer Identity Preference Trends Q1 2016

In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

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Top Online Marketing Statistics Of The Year 2015

As the year 2015 draws to a close, it is time for the management of all business organizations to sit down and chart new sales targets and profit goals for the upcoming year – 2016. But before doing that, it is very essential for the management of the business organizations to go through the business ‘happenings’ of 2015.

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Tracking Your Social ROI: How to Prove the Power of Social Media

Are you having trouble as a marketer proving that your social media strategies are working? It can feel like engagement metrics are impossible to explain, but there are tons of great ways to track your social media efforts. Check out how to track your social ROI and get the metrics you need to support your campaigns!

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User Profile Data: Marketing Gold at the End of the Rainbow

St. Paddy’s day isn’t just about beer and the Irish (right?). It’s also an chance for us to use cheesy puns to explain how user profile data is gold for marketers. In this post we highlight why user profile data is so important, how marketer’s can get their hands on it, and where to go from there.

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