Archive for the ‘Online Identity’ Category

Why your Business needs a Customer Identity Management Platform now?

From the first of this two part post on digital identities, you would have gained a fair bit of understanding about the digital identity and why it is important. Now we will try and go a level deeper understanding the different processes involved in constructing the digital identity. Further to that is the vital concept of identity management followed by customer identity management.

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Why Your Digital Identity is the Base of all Business on the Internet?

British evolutionary biologist Richard Dawkins (who, by the way, also coined the now famous word meme) once said it must be possible to construct life chemically or in a computer. We are not really sure about the chemical part but the second part does strike a chord. In a way, we are all already constructing lives in computers, preserving them on servers and talking to them on the web. Over the last decade or so, we have fabricated a parallel universe on which most of us have mirror images. The digital identity.

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Useful Guide for Effective Personalized Marketing

Leading companies have embraced the power of personalized marketing, no matter how tasking it may be. The results borne from personalized marketing is worth the sweat, with many companies indicating up to 300% growth. There are definite indications that 2016 will be a strong year of the rise of personalized marketing in companies across the world.

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Lacking a Data Strategy That Makes Sense?

In case you missed it, gathering customer data properly can amplify marketing efforts, better serve customer understanding, and help grow businesses of any size. So, does your data strategy make sense in today’s market where security is a top concern? If it needs some tweaking, get in here!

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Social Media Roundup: Stories for August 2015

With all the updates and changes going on in the world of social media, combined with the daily social media news every business owner and marketer must read, who has the time to read every single article month-in and month-out? The good news is, I’m here to rescue you! Check out the top 10 social stories for the month of August.

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Centralizing Customer Profile Data: What You Need to Know

Data security concerns aren’t just for the big guys anymore, in case you missed it, people are freaked out. And really, why shouldn’t they be? People want to know how their customer profile data is being handled and if it’s secure. If your business wants to step up to the plate, then it’s time to centralize your customer profile data system.

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