Archive for the ‘Marketing’ Category

Omnichannel Marketing through the Single Customer View

The omnichannel marketing is no longer a luxury or perspective but a mainstream business imperative for companies operating multiple channels. However, businesses can adopt an omnichannel approach only when they have a high level single customer view through centralized customer profile data.

Read more

Why Customer Identity Management is key to the future of Marketing?

You already know this from experience but, just for the sake of a good start to this post, let’s begin by saying that technology today is deeply woven into marketing so much so that without tech, marketing makes for a weak and unimpressive rag. Use of martech is increasing by the day and it should considering the marketing landscape has already transitioned from offline to online. But then transition is not complete when adaptation is not throughout.

Read more

Importance of First Party Data for Businesses

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

Read more

Importance of Personalisation for businesses

If I were to tell you that the content in this blog has been written specifically catering to your taste in reading. Would you read through or skip? There is a 66 percent probability that you get interested reveals this infographic which states that there is more of a possibility a user pays attention or consumes, the product or service on offer if it has been personalised.

Read more

Warm Bodies: Why to Hug Customers for Better Personalisation

To feel good, a person needs eight hugs per day. To build trust and apply personalisation to business, you need to hug users and clients. Hugs raise oxytocin levels, a hormone responsible for building relations, trust, affection, and tenderness. According to the 2007 research of Paul Zak, the ideologist and apologist of oxytocin, those people who got the dose of this hormone are 80% more generous and ready to spend their money.

Read more