Archive for the ‘Marketing’ Category

Improving Customer Experience in the Banking & Finance Industry

Remember when you couldn’t go to the bank on Sunday or after 5:00? Conventions like these that used to go unquestioned in the banking industry have been completely disrupted in recent years, thanks to digital transformation. A customer identity and access management (CIAM) solution can help banking and finance companies take full advantage of their digital platforms to improve customer experience and drive loyalty.

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Improving Customer Experience in the Retail & E-commerce Industry

Customer experience in the e-commerce industry has made serious strides in the last few years. Companies are doing everything they can to make sure that each customer’s experience is seamless and memorable. With a customer identity and access management (CIAM) solution, companies are able to learn more about their customers, which helps turn casual visitors into long-term shoppers.

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Improving Customer Experience in the Public Sector

When people think of online customer experience, they might not consider it as being important in the public sector. But with so many daily services now available online, companies and organizations in the public sector are constantly looking for ways to provide customers with the best experience possible. LoginRadius is currently helping a number of companies in the public sector improve their customer experience in different ways.

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Improving Customer Experience in the Media & Publication Industry

The media and publishing industry is rapidly evolving in today’s digital transformation. Print companies are shifting to the online world and competing with digital sources for bigger audiences every day. In this fiercely competitive environment, and with consumer choice higher than ever, engaging customer experience is a must for driving loyalty and subscription rates. A customer identity and access management (CIAM) solution helps companies in the media and publication industry understand their customers better and offer them an experience that is both unique and engaging.

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Customer Spotlight – Hydro Ottawa

Hydro Ottawa, the largest local electricity distribution company in eastern Ontario, is also a pioneer in the Canadian utility industry. It is the first utility company in Canada to offer a voice assistant skill through both Amazon Alexa and Google Home. By focusing on their customers’ needs, Hydro Ottawa has fully disrupted the Canadian utility industry for the better.

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Improving Customer Experience in the Travel & Hospitality Industry

Let’s face it, planning a trip is no picnic. From booking the reservations to the final check-out, there are roadblocks at every step of the way. The travel industry has entered a new era of growth and transformation, with more than 57% of reservations being made online according to Rezdy. Yet for an industry that relies so heavily on customer service, travel and hospitality companies can still do a lot to improve the customer experience.

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Digital Transformation: Safeguarding the Customer Experience

In today’s digitally connected world, superior customer experience is one of the biggest drivers for company success. At the heart of that experience is personalization, which harnesses the power of digital transformation in order to create curated experiences that can drive consumer engagement and differentiation in the market. A recent survey by Accenture Interactive found that 48% of consumers have left a company’s website in favour of another simply because it lacked personalization, and that trend is increasing annually.

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Top 3 Things for an Effective Company Privacy Structure

There is a growing emphasis on privacy concerns and regulations as more customer interactions move online. As a result, the way that companies handle and protect consumer data privacy has become less of a constraint and more of a competitive differentiator.

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