Archive for the ‘Expert Interviews’ Category

Social Age Marketing: Stop Selling, Start Engaging

For the second edition of our social media lessons learned series, Ted Coiné and Mark Babbitt from Switch and Shift tell LoginRadius’ Anita Meeusen why control freakery, smarminess, self-promotion and non-transparency have no place in the social age.

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The Real Impact of A/B Testing on Conversion Rates

If you’re not measuring what works and what doesn’t on your website, you’re just ‘flying blind’, says Lars Lofgren, growth manager at analytics firm KISSmetrics. Read on to get the skinny on what A/B testing is, how it works and its impact on customer acquisition.

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