Archive for the ‘Customer Identity Management’ Category

Omnichannel Marketing through the Single Customer View

The omnichannel marketing is no longer a luxury or perspective but a mainstream business imperative for companies operating multiple channels. However, businesses can adopt an omnichannel approach only when they have a high level single customer view through centralized customer profile data.

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Why Customer Identity Management is key to the future of Marketing?

You already know this from experience but, just for the sake of a good start to this post, let’s begin by saying that technology today is deeply woven into marketing so much so that without tech, marketing makes for a weak and unimpressive rag. Use of martech is increasing by the day and it should considering the marketing landscape has already transitioned from offline to online. But then transition is not complete when adaptation is not throughout.

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Importance of First Party Data for Businesses

What is the average hard disk size of a laptop computer? Newer computers are pushing the limits but, on average, it’s around 590 GB. Most people find it terribly hard to fill it unless they are stuffing movies, games and work files.

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Customer Identity Management: Build or Buy?

We all have preconceived notions, some of them our own, most of them inherited from elsewhere, many of them right, a few of them wrong.One such notion is that management of customer identity and related data within an organisation is the quintessential way to keep it safe and secure.

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Why your Business needs a Customer Identity Management Platform now?

From the first of this two part post on digital identities, you would have gained a fair bit of understanding about the digital identity and why it is important. Now we will try and go a level deeper understanding the different processes involved in constructing the digital identity. Further to that is the vital concept of identity management followed by customer identity management.

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