Archive for the ‘Conversion’ Category

4 Things to Consider When Starting a Digital Transformation

Everywhere you look, companies are announcing plans to undergo digital business transformations. The problem they are facing, however, is deciding where to start. A recent study by Gartner found that 66% of leaders have plans for a digital transformation, but only 11% are actually able to achieve it at scale. And the reason for these poor results? A whopping 57% of organizations are struggling to find a starting point for their transformation.

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Digital Transformation – Everyone Else Is Doing It, Are You?

In this era of digitalization, where consumers and companies alike are moving more and more towards online experiences and transactions, where does your company land in terms of your digital progress? Going digital has become a race, and it has becoming an ongoing challenge for companies to make sure that they are ahead of the pack.

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Top 5 Business Objectives That cIAM Solves

The marketplace is changing; customer expectation is now astronomical in terms of the user experience. Businesses are now having to focus on transformational initiatives in order to remain competitive regardless of industry. One way to accomplish a digital transformation, and provide customers with a seamless experience, is adopting a cIAM solution.

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5 Conversion Optimization Tools to Boost Your Revenues

SEO continues to be a hot topic among those who sell products or services online. It’s vital for bringing people to your website. However, SEO is often given more credit than it deserves. Bringing people to your site is good, but if you can’t convert them, you’re investing a lot of time and money into search engine optimization for no reason.

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Five A/B Testing Tools That Will Make Your Life Easier

You might think you don’t have time for A/B Testing as part of your marketing strategy, but these five tools can help you out and save you time and resources. If you haven’t heard already, no marketing strategy is complete without at least a couple of A/B tests, so check it out!

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