Author Archive

Bimal Parmar

Bimal Parmar

Bimal is the Director of Marketing at LoginRadius and very passionate about helping other Marketers succeed. With over 25 years of experience in both Marketing and Security software, Bimal has found the perfect fit with Customer Identity Management and loves to share his thoughts on the topic.

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Here are my most recent posts

The Weather Network Featured at LoginRadius Event in Toronto

Last week we marked our first live event in Toronto with an almost full-house! Held at the Speakeasy 21 Restaurant in the heart of Toronto’s Financial District attendees enjoyed some delicious food and inventive cocktails as well as lively discussion on consumer identity.

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Are You Treating Your Customers Like Criminals?

Gartner Prediction: By 2022, digital businesses with great customer experience during identity corroboration will earn 20% more revenue than comparable businesses with poor customer experience. When people ask me what problems customer identity and access management solves, my reply is that first and foremost it improves the customer’s digital experience. If you want to convert your casual website visitors into engaged clients, the first hurdle is usually the registration and login process.

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The Death of Credit Card Signatures

The New York Times reported today that four of the largest credit card networks, American Express, Discover, Mastercard and Visa will stop requiring signatures to complete credit card transactions. This centuries old method of verifying a person’s identity is going the way of video tapes and CDs.

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The Facebook-Cambridge Analytica Meltdown: Why GDPR is the Solution

Did you hear about the Facebook Data Breach? Actually it wasn’t a data breach. According to the reports, the personal information of over 50 million Facebook users was freely provided and then handed over to a third party without permission  – is that scarier? In a nutshell, what happened is that a social engineering company (Cambridge Analytics)

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The Digital Security Meltdown

By now you’ve all heard about the latest cybersecurity threats, “Spectre” and “Meltdown”. If you haven’t I don’t blame you. Most people see this as yet another event in an ongoing cascade of cybersecurity threats that seem to come with increasing regularity.

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2018 Cybersecurity Trends

The cybersecurity threat landscape has been on an upward swing for the last decade and 2017 was no exception. We saw some of the largest, most secure companies like HBO, Verizon, Sonic, Uber and Equifax all experience massive customer data breaches.

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