Author Archive

Ankur Sharma

Ankur Sharma

Ankur is the VP of India Operations for LoginRadius, a rapidly-expanding Customer Identity Management Platform. Ankur's primary goal is to help businesses use Social Login, manage Profile Data, and centralize Customer Profile Storage! Connect with Ankur on LinkedIn or Twitter.

Here are my most recent posts

Customer Identity Preference Trends Q1 2016

In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

Read more