Author Archive

Ankur Sharma

Ankur Sharma

Ankur is the VP of India Operations for LoginRadius, a rapidly-expanding Customer Identity Management Platform. Ankur's primary goal is to help businesses use Social Login, manage Profile Data, and centralize Customer Profile Storage! Connect with Ankur on LinkedIn or Twitter.

Here are my most recent posts

Customer Identity Preference Trends Q1 2016

In an expansive article for Harvard Business Review, McKinsey and Company analysts have described Customer Experience as “cumulative experiences across multiple touch points and in multiple channels over time.” But if somebody asks for a mathematical definition of something as psychological as Customer Experience, one could blurt out: “Customer Experience is the integral from the beginning to the end of the customer-business relationship of the integral of individual user experiences across all touch points.” Why someone would ask for a mathematical definition is a discussion for another day.

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Customer Identity Management: Build or Buy?

We all have preconceived notions, some of them our own, most of them inherited from elsewhere, many of them right, a few of them wrong.One such notion is that management of customer identity and related data within an organisation is the quintessential way to keep it safe and secure.

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Importance of Personalisation for businesses

If I were to tell you that the content in this blog has been written specifically catering to your taste in reading. Would you read through or skip? There is a 66 percent probability that you get interested reveals this infographic which states that there is more of a possibility a user pays attention or consumes, the product or service on offer if it has been personalised.

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Why your Business needs a Customer Identity Management Platform now?

From the first of this two part post on digital identities, you would have gained a fair bit of understanding about the digital identity and why it is important. Now we will try and go a level deeper understanding the different processes involved in constructing the digital identity. Further to that is the vital concept of identity management followed by customer identity management.

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Why Your Digital Identity is the Base of all Business on the Internet?

British evolutionary biologist Richard Dawkins (who, by the way, also coined the now famous word meme) once said it must be possible to construct life chemically or in a computer. We are not really sure about the chemical part but the second part does strike a chord. In a way, we are all already constructing lives in computers, preserving them on servers and talking to them on the web. Over the last decade or so, we have fabricated a parallel universe on which most of us have mirror images. The digital identity.

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Why Your Website is Like a Trampoline

Bounce rate analytics are confusing, since bounce is bad but SOME bounce is to be expected. It all depends on what kind of website you have, your brand presence, and your sales cycle. Check out this post for benchmarks and see where measure end up. You might be surprised with the results!

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Google Analytics Goals, A Step-by-Step Guide

Setting up and executing Google Analytics Goals can feel a little overwhelming. Allow LoginRadius to help you navigate the complexities of creating Google Analytics Goals through this step-by-step guide, so that you can benefit from all that the platform has to offer your business!

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