4 Barriers to Building a Digital Business and How to Overcome Them

The movement towards digitalization is occurring across all business sectors. Even industries that have always been solely focused on growing and expanding their existing business models are joining the movement. However, there are some roadblocks that these companies have to overcome in order to successfully build a digital business. But don’t let these roadblocks stunt your digital growth! Here are some tips to help you along:

1. Manage Team Expectations

Many companies across industries are actively working towards transforming their businesses to digital. This includes using technology to improve/optimize the existing business model, in order to pave the way towards building more efficient digital workflows.

Digital optimization have been shown to improve business performance, enhance business intelligence and analytics, as well as increase productivity. This is why so many want to go digital, however, this is not a one person job. The problem is that sometimes companies are too keen to make this happen, that they start multiple projects with different teams at the same time. Over time, this can become scattered and the teams can lose sight of what it is they’re working towards and what is expected out of them.

To make sure that you don’t suffer from the same fate, start by creating a dedicated digital innovation team. While it’s important to make sure the team members are digitally-savvy, it’s also worth noting that this shouldn’t only include technical personnel, but also those from business too, as they will be directly affected by the digitized business models and processes.

This team, comprised of different representations from within the company, will be able to lead the digital projects and make sure that the team expectations align with the company’s goals.

2. Align Your Goals

While the majority of your company may have the same goal of moving towards digital, the motives and driving force behind achieving this goal can differ from one person or team to the other. Some may be looking to simply optimize the current workflows to enhance productivity and business outcomes, while others are seeing this as a move towards bigger innovations that will potentially disrupt the entire industry. In this case, there are conflicting ideas of why the company is undergoing a digital reform and how to proceed.

How do you make sure this doesn’t happen? It’s important to lay out a clear roadmap for all of the members involved in the digital transformation to make sure that everyone is clear about the path that the company is taking towards this initiative.

In order to do this, however, you first need to consider and be certain to communicate the company’s goals for building a digital business: Are you in it to simply optimize your current processes and pave the way for digital growth? Or are you looking to invest heavily in digital innovation with the goal of disrupting the entire industry?

3. Gaps in organizational capabilities to deliver digital innovation

Your goals are set and you’ve got everyone on board to work towards a common digital outcome.

Now what?

Now is time to evaluate the capabilities within your company – not only the people and their skills, but more importantly, the company’s resources and infrastructure. Do you have the systems and resources in place for digital operations?

This is the stage where you need to evaluate your internal resources, including the current technology build, systems, softwares, etc. This will give you a clear picture of the tools you already have and what else you need in order for a successful digital optimization.

More often than not, it’s not the team’s incapabilities to deliver certain results, but the tools they are given. Make sure you give them what they need in order for them to successfully help you realize your goal of building a digital business.

4. Leadership

Digital transformation is exciting, but it is also a new concept that companies across industries are only experimenting with in the past few years. Excitement aside, new processes, especially one that affects entire business models and operations, can be daunting.

Transforming existing processes and building new ones are dramatic changes that affect the entire company. Changes such as this can lead to discomfort and conflict. Therefore, strong leadership is essential at all levels to drive beneficial change without increasing risk or creating organizational chaos. Make sure you have the right leadership roles in place as the company moves towards its digital initiatives to ensure its success.

If you or your company are currently going through digital transformation, see how LoginRadius can help you speed this up!

Alice Liang

About 

Alice is a Product Marketing Specialist at LoginRadius, a leading Customer Identity Management platform. She joined LoginRadius in 2014 as a Customer Success Manager and has had extensive experience in customer implementations. She has a BA in Psychology and a Master's degree in International Marketing.

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