Why Municipals are Investing in Citizen Engagement
Improving citizens’ quality of life is at the heart of many municipals digital initiatives. Even so, many city leaders are choosing to focus on improving their technology infrastructure without considering the engagement of their citizens.
A successful digital transformation can have many benefits for both citizens and municipals. But if cities do not put the energy into improving their citizen engagement, then they will struggle to truly transform their communities.
By investing in a well designed and implemented citizen-centric solution, munipals will find:
1. An increase in citizen satisfaction with government performance
Citizens want to engage with their local government. They want to be able to share their views, and have channels where they can participate in the decisions of government, connect with representatives, and know their input has meaning and relevance.
Citizens have been very vocal about these things, so it should come as no surprise that communities are happiest when its citizens feel well informed about the municipals business and has opportunities to be part of policy formation.
2. It enhances the citizens trust in civic institutions
The public has been demanding for more transparency and accountability from the government for years This is causing municipals to change how they engaging with the public.
Especially in the era of media and ‘fake news’, it has never been more important for municipals to have a direct way of engaging their citizens. Not only for organizations to to ensure the facts are correctly communicated, but to also listen carefully to the public’s voices.
Municipal’s need to have a direct line of engagement between themselves and the community instead of relying on the media to. Otherwise they will struggle to build trust. The more involved and accurately informed a community is, the more likely they will trust the institution that is engaging with them.
3. It will help get the most out of your digital solutions, which saves an enormous amount of time and money.
Engaging the community so that they are better informed about what is going on, will only help in the long run. For example, instead of spending so much time and resources on projects that are only going to get protested, why not get community input from the beginning? If citizens are more involved in the process, then you can avoid lengthy and expensive legal appeals as well.
How to Improve Citizen Engagement
Many municipalities are now undergoing digital transformations in order to improve transparency and communication. After all, with a more sophisticated digital ecosystem, you will be able to simplify how you interact with your citizens.
Undergoing a digital transformation, however, is only one of the much needed steps. In order to truly engage your citizens, you need to know who they are. To do this, you have to incorporate digital identity into you transformation.
How does this help with engagement? In our new ebook, we have listed out the top 5 ways to improve your citizen engagement, which include creating a seamless digital service by unifying citizen services and identity, as well as improving your privacy and security efforts. You can check out the new ebook here.