Q3 Report: Social Login and Sharing Trends 2015
Social media has grown from being an online communication platform to a huge opportunity for businesses to improve their online presence and brand identity.
Social Login and Sharing are social media tools that most top companies have started utilizing, but it is important to understand how they are used the most. Knowing which social platforms host the most login and sharing activities is crucial information to have in order to optimize business efforts, and they can be viewed in these Social Statistics.
The LoginRadius Analytics Team has analyzed thousands of our customer websites and crunched the numbers for the third quarter of 2015, to inform you of what the most popular networks are, and how they vary amongst different demographics.
For example, these Social Login Statistics show which social networks are used the most for logging in to a website.
Social Statistics, like these, show that PC users still hold the highest market share when it comes to device preference, with a dramatic 24% increase compared to last quarter.
Different age groups have different online activities. Our social statistics show which age groups are using Social Login. Q3 showed 18-24 year olds drop in usage to under 30% for the first time in the history of LoginRadius’ analyses.
Other major social statistics and trends of Q3 2015 include:
- Mobile usage has seen a significant decrease and now hosts about 26% of all logins, indicating a shift in the trend.
- The number of users who are choosing to log in via Facebook has increased by 12% since the beginning of 2013.
- 97% of websites using LoginRadius’ Social Login offer Facebook as an option.
Want to learn more? Our Global Social Login and Sharing Trends Report will get you up to speed on all of our technical analysis.