Social Login and Sharing Statistics for Q1 2015
Social media has grown from being an online communication platform to a huge opportunity for businesses to improve their online presence.
Social login and sharing are social media tools that most top companies have started utilizing, but it is important to understand how they are used the most. Knowing which social platforms host the most log-in and sharing activities is crucial information to have in order to optimize business efforts, and they can be viewed in these social statistics.
The LoginRadius analytics team has analyzed our 150,000+ customer websites to crunch the numbers for the first quarter of 2015, to inform you of what the most popular networks are, and how they vary amongst different demographics.
For example, these social login statistics show which social networks are used the most for logging in to a website.
Social statistics, like these, show that PC holds the highest market share when it comes to device preference, but it has decreased significantly, by almost half.
Different age groups have different online activities. Our social statistics show which age groups are using social login.
Other major trends of Q1 2015 include:
- Female populations have nudged ahead of males in terms of social login usage, compared to previous years when males were the heavy users.
- The number of users who are choosing to log in via Facebook has grown by nearly 10% since the end of 2014.
- 91% of websites using LoginRadius’ social login offer Facebook as an option. 48% offer Google, while 39% offer Twitter, and 33% LinkedIn.
- Facebook shares are 56% of all social shares so far in 2015.
Want to learn more? Our Global Social Login and Sharing Trends Report will get you up to speed on all of our technical analysis.