10 Ways to Find New Customers on Social Media
Whether you’re just starting a business or you’ve been in the game for a while, a very common question among businesses is, “how can you use social media to attract more customers?” Finding new customers is an important aspect of any business, and with the rise of social selling, social networks have turned into valuable channels for acquiring new customers. Social platforms are also great distribution channels to promote products or services.
Before you start thinking about using social platforms to find new customers, be sure to have all your social profiles set up properly, your website equipped with customer focussed content, and that you have a dedicated customer nurturing program for customers acquired through social networking.
After you have all your social profiles set up, and your lead nurturing program ready to go, take a look at these 10 ways you can use social networking to find new customers.
Here are 10 simple ways to use social media to find new customers
1. Referral traffic through friend invite
If you’re using friend invites to boost social media referrals, use those friend invites to find new customers. The people who are already engaging with your website are more likely to refer higher quality leads, therefore allowing you to find people who are more likely to convert into customers. Using friend invites is also a neat trick to increase social network referrals.
2. Engage in LinkedIn group discussions
LinkedIn has provided companies, big or small, the opportunity to network and engage with like-minded professionals. With LinkedIn groups, you have countless opportunities to listen and engage with potential new customers.
An easy search for the type of customer you are looking for can populate a list of groups to help you in finding new customers. Simply type in the search bar the type of people you want to find and on the left hand side click on Groups.
Start viewing the groups that have populated in your search, but before clicking on join, be sure to look through the list of members to make sure that the people in the group are the type of people you want to engage with.
Once you’ve joined the group it’s time to start engaging and creating discussions around the topic. Doing this will allow you to add credibility to your services and products. This will also allow you to know exactly what your potential new customer are interested in. Preparing you for success before you reach out and connect with them.
3. Listen via popular hashtags on Twitter
Hashtags may have been given a sour name because of Jimmy Fallon, but they definitely do not fail when it comes to finding new customers. With over 645 million active users, Twitter provides businesses an excellent opportunity to find customers.
For example, if your company sells an SEO tool and your target audience are SEO professionals, search the hashtag #SEO on Twitter and a list of SEO professionals will populate. You can then start following and engaging with these professionals so you can start building a relationship that can potentially turn into a new customer.
4. Showcase your customers on social media
This tactic is a great way to find new customers through word of mouth. If one of your customers has stood out in the way they use your product or engage with your product on social platforms, showcase them on your company’s social profiles. By doing this you’ll gain that customer’s loyalty, plus they will also share you showcasing them on their own social profiles; therefore increasing your brand awareness through your brand advocates.
5. Drive your social media traffic to a landing page
Landing pages can be used in many different ways, but when used with social they can be a great duo in finding new customers. When promoting a product, a webinar or an e-book on social media drive your followers to a landing page that relates back to the tweet or Facebook post. For example, the tweet below is promoting one of LoginRadius’ guides:
— LoginRadius (@LoginRadius) October 29, 2014
When someone clicks on the link in the tweet it takes them to a dedicated landing page to download the guide after filling out their name and email address. Having people fill out their name and email address on a landing is a way to nurture potential new customers that were acquired through social platform traffic.
6. Include call to actions in your social videos
Social video platforms like YouTube, Vevo, and Vine are excellent social networks to generate social media referral traffic to your website and to find new customers. According to Shareaholic, YouTube drives the most engaged referrals to websites.
If you’re using social videos in your marketing strategy, be sure to include a call to action either in the description or at the end of the video. This call to action can drive people to a landing page where they can sign up to download a product guide, sign up for a webinar to learn more about your products or services, or to purchase a product.
7. Optimize Social Sharing
Social sharing is one of the most effective ways to receive online referral traffic. There are 22 billion social shares happening online every single day. That is a large amount of potential brand exposure that requires little to no effort.
Ensuring your social share buttons are positioned strategically where it is easy and encouraging for users to share your content will increase your shares and traffic to your content or site.
8. Pinterest pinners are customers too
Pinterest is known as the social network you go to for wedding, baking, and home decor inspirations. But, very few people know that it houses very talented people and your next customer. For example, if your product’s target audience are website designers, in Pinterest’s search bar type in, “website designers,” and a list of website designers will populate after you click on “pinners.”
Once you have your list of pinners, start following the ones you feel are the most qualified leads, then start re-pinning their pins. This will show them that you are interested in their work and when you’ve built a strong enough relationship, start tagging them in your pins. By tagging them in your pins, you’ll attract their attention and have them interested in your business.
9. Search Instagram hashtags
This may take your creeper status to a new level, but when finding new customers on social platforms, “creeping” or in more professional terms, “social media listening,” is a tactic that can be powerful if done right. Besides some of the tactics listed above, another example of social media listening is through Instagram. In your Instagram app, search up a hashtag that is relevant to your business. For example, if I owned a small business that sold Christmas decorations, I can search up the hashtag #christmasdecor in Instagram and view the photos that used them. Without being overly “creepy” a simple like on the photo can trigger that user to acquire knowledge of your business. This will then remind them of who you are and your offerings the next time they go shopping for Christmas decorations.
10. Join Google+ Communities
Out of all the social networks, Google+ is seen as a sleeping giant. However, Google+ is equipped with something called Google+ Communities. Similar to LinkedIn groups, these communities have members who could be your potential new customer. Simply search up a term relevant to your business, and watch your screen fill up with various communities that will help you in finding new customers.
Here’s an example of a business that offers services to fashion designers:
The search has pulled up numerous Google+ communities that were made for fashion designers. You can now start joining the communities that have a high number of members, high number of posts, and most relevant people. Be sure to engage within the community, as well as share relevant content that drives people back to your website.
Social media offers businesses ample amounts of opportunities in finding new customers. The 10 different ways listed above are just a handful of ways you can use social platforms to find customers. However, keep in mind that the tactics listed doesn’t work for all types of businesses. Be sure to know which social networks your target audience are on before venturing out into the world of social to find new customers. Knowing where your audience are will help you in being efficient in using social networks to find new customers, as well as being more focussed on the right type of customers. After all, the quantity of leads doesn’t matter if the quality of leads is substantially less. So, use the right social networks, the right social selling tactics, and finding new customers on social platforms will be a breeze.
I would love to hear in the comments – what are your strategies in using social media to find new customers?