Editor’s Picks: Must-Read Social Stories for June
Struggling to keep up with the daily deluge of social media stories every business owner and marketer must read? You’re far from alone.
Catch up on the most essential of essential reads with our social media top ten headlines.
A survey by Forrester Research found almost half of respondents aged 12 to 17 use Facebook more than they did a year ago.
The pollsters quizzed 4,517 youngsters and results show smartphone adoption is one of the main drivers behind the increase in Facebook use among this age group, rather than renewed affection for the social network.
For more on why joining Facebook isn’t cool (because so many adults use it), click here to read TechCrunch’s article.
TechCrunch’s Jordan Crook reports on the worldwide launch Facebook’s new messaging app, that allows users to send photos, video messages etc.
Crook says Slingshot is “another poke at Snapchat, which has proven to be a real threat to Facebook, especially given that Snapchat doesn’t rely on Facebook or integrate with their APIs in any way”.
Apparently the new app launched to a mixed reception, with Crook noting that while it’s “a fine app… Facebook simply doesn’t feel like the hot new thing… Young people, the target demographic Slingshot, want to be in on the trend”.
Click here for more on Slingshot pros and cons.
Google released a suite of tools during June for business owners, giving that a one-stop shop to update business information, photos, and use Google+.
TechCrunch reports that the service – Google My Business – appears to be aimed at people who haven’t yet figured out how to use Google.
Those already using Google’s other business-focused services – including Places for Business and the previous version of the Google+ dashboard – will be upgraded to Google My Business.
Click here for more on how the new service works.
The social app that allows users to post reviews and let friends know where they are and what they are doing announced it will begin charging some businesses fees to access its vast database of restaurants, shops and venues across the globe, reported the Wall Street Journal.
Foursquare is trying to turn a profit from the information it has gathered from user ‘check-ins’ during the past five years.
The New York-based firm is in negotiations over fees and services in return with those using its data the most, said Chief Operating Officer Jeffrey Glueck. Deals will be reached on an ad-hoc basis with each developer.
Click here more on Foursquare’s plans
Mashable, using a survey compiled with SurveyMonkey, quizzed 4,700 people from 120 countries about their social media habits – from favorite platforms to number of networks — in an effort to understand how online adults use these tools in 2014.
Most people use two to three social media networks. And though Facebook ranks as the most popular, it’s also the network that people say they could live without.
Click here to watch Mashable’s animated illustration.
Also from Mashable, news that Twitter is currently testing new features, including allowing users more space to comment when they are retweeting another user.
Previously, if someone wanted to add their own commentary to a retweet, they could click ‘Quote Tweet’ to do so. This limited user comments by forcing them to fit both the original tweet and the added material into the 140-character limit.
‘Retweet with Comment’ gives users a few more characters – just under 140 – to share their views.
Click here for more on Twitter’s feature testing.
The Knight Foundation announced it had awarded almost $4 million to a collaborative programme between the Mozilla Foundation, The New York Times and The Washington Post to “build a new content and commenting platform that will allow audiences to more deeply engage with media coverage”.
Noting that rogue commenting sections can harm reputations and even lead to legal action, most publishers are forced to moderate and monitor comments sections to avoid hosting defamatory and/or offensive material.
“[We have tools] available to us to deal with the bad actors, the trolls…but we don’t have a lot of tools to manage the good stuff,” Greg Barber, director of the Post’s Digital News Project, told VentureBeat.
Click here for more on how the new platform might work
The Wall Street Journal reported on a shift in corporate social media strategies, noting that companies are now stressing ‘quality over quantity’ rather than chasing Facebook fans and Twitter followers.
Large companies – including the luxury hotel chain Ritz-Carlton – now spend more time analyzing its social media conversations rather than chasing more fans.
“We were fearful our engagement and connection with our community was dropping,” says Allison Sitch, Vice-President of Global Public Relations at Ritz-Carlton.
Click here to find out more about why ‘fan and follower counts are over.
Writing for the UK’s Guardian news website, Andy Crestodina looks at the latest changes to search engines and how they affect content marketers.
Crestodina looks at three key current and expected developments:
1. Universal search results means search results are now ‘media rich landing pages’ with all kinds of content formats. Google and Bing are now answering questions on search result pages, removing the need to click.
2. Semantics, meaning and mobile – developments in search mean that search is getting closer to the natural language we use everyday. With mobile uptake increasing exponentially, a voice interface is the logical next step.
3. Future search has no SEO loopholes – Crestodina says recent developments spell the end of being able to fake relevance with tactics such as paid links, blogging networks, comment spam and link wheels.
Click here to read tips on how content marketers should respond to these developments.
The Business2Community website looks at how businesses should be using social media to communicate with users and increase their return on investment.
Tracy Vides runs through the options and focuses on how implementing social login can increase customer engagement, improve the user experience, boost traffic and help convert users into brand ambassadors.
Click here to read more on social login.
Think something else should have been included on the list or just want to share your views and opinions? Leave your comments below and I’ll get back to you pronto.
[Tweet “@LoginRadius Editor’s Picks: Must-Read Social Stories for June”]