Enhance User Experience on your Marketing Landing Pages with Social login from LoginRadius
You’ve spent a ton of time working on making a pretty fantastic landing page. People are coming to it, probably thinking you’re a landing page genius (I’m just assuming)! You have spent hours and hours working on developing useful content, webinars, promotions, contests etc., but it is all a lost opportunity because most of your visitors are not filling out the lead form.
You’re landing page is great, your content is full of insight, but the big question is how to convert visitors into leads?
What is the problem?
There are two major reasons for low conversion on any landing page:
1) Non-serious users do not fill out their correct contact details
2) User’s are too lazy or don’t have time to fill out a long web registration form
Because of these two reasons, your whole marketing campaign could not be living up to its full potential or you are not getting enough ROI.
After doing extensive studies and having discussions with prospects we came up with a solution that not only solves these problems, but also boost prospects’ satisfaction.
What is the solution?
The solution is very simple – how about you allow your prospects to connect their social accounts to download resources, sign up for a webinar, or fill out a contact form? All you have to do is add social connect buttons such as Facebook Connect, Google Login, Linkedin login and such. This will make it easier for users to get the access quickly without hassles and you’ll receive accurate contact information and user profile data of your prospects.
How does it work?
As you can see in the screenshot below, instead of a web form, your visitors will be asked to connect their social account to get access to the desired information. When they log in with their social account, for example Linkedin, you receive their first name, last name, verified email address, company name, etc. This information then can be feed into your email marketing tool such as MailChimp or CRM as a lead. This will filter out the prospects who are not serious.
How do you implement it?
Implementation of social login is a big complicated process if you do it through public APIs of various social networks, however, if you go with unified social login providers, such as LoginRadius, you get a simplified code to active social login on your landing pages and are good to go in a few minutes!
You don’t want to just create awesome landing pages, you want to create awesome landing pages that convert!
How will social login enhance user experience on your landing page?
Social login makes it easy for prospects to connect their social account instead of filling out a web form. It takes less than 5 seconds!
You gather accurate information about your prospects along with their social account profile.
This also filters out non-serious prospects who may waste your sales/marketing teams’ time.
You can have both social login as well as web form submission to capture a lead.
Improving user experience with social login will make your landing page more social and will increase your conversion rates significantly. Social login has numerous proven benefits and if you don’t already have it implemented, you are missing out! Now the next step is implementing it on your landing page to optimize them as well! Don’t let your genius landing page skills go to waste!