• Interesting read, but surely offering another method to log in also adds confusion to the customer to remember which of the many methods they previously used…  Would like to see some data on this.

    • Brittany Hurlburt Brittany Hurlburt says:

      Hi Sam!

      To speak to your point, we actually find it reduces confusion due to the Account Linking feature. This allows users to sign in using multiple methods, which means they aren’t required to remember the method they used previously. Also, all methods used will be connected to a single profile of that user.

      If you’d like some more data, feel free to reach out to