Even if you haven’t heard of Login Radius yet, it is likely that you may have used our software. Login Radius is a software as a service (SaaS) solution that allows users to login to sites using a centralized social profile. With LoginRadius, you can give your users the option to log in with one of their already existing accounts (Facebook, Twitter, Google, or 30 others.) When a user logs in with a social account you are then given access to the users profile data and can better track their online activity. From this you can draw social analytics to really measure your social impact.
What are social analytics?
Social analytics refers to the tracking and analysis of the data you can gather from different social activities. This commonly includes tracking social platforms, traffic sources, and entry/exit points on a website. The LoginRadius solution has one of the most advance analytics dashboards in the industry (more in depth than Google analytics) and it is easy to use!
Some of the key components of LoginRadius’ tracking capabilities include: the users social network, various demographics, and your reach on various social platforms. The diverse data collected is organized for you in easy to understand charts, allowing you to quickly analyze your social reach. To assist you in compiling and comparing data, you are also able to export data and graphs.
So how can this help your website and business?
All the data in the world is useless if it cannot help your business produce sales and marketing leads. Integrating social login into your website will do exactly that, produce leads. If you ask any large company what has been the key to growing their business from the ground level, one of their answers will be “a mailing list”. This is unarguably one of the most powerful tools and assets that your business can have. Social login helps you not only obtain user data, but helps you obtain pre-validated email addresses as well. A person could easily enter an email address that they never check, but by tapping into their social profile, you are ensuring that you receive accurate contact information.
Social analytics provides great information about your websites user base and their social activities; if it is used properly analytics can help you improve your marketing decisions and assist you in developing a more targeted marketing strategy.
Maximizing the Benefits of your Social Login and Analytics Software
While adding social login to your site is a wise move, there is one more step to reach your full potential. One of the oldest methods of building lists is through special offers and opt-in forms. In this case, you have taken the opt-in and registration form out of the equation, streamlining the process and making it easier for your visitors; but what will make them want to login? To fully maximize the benefits of the LoginRadius solution, you will need to create great supporting content. The best way to entice users to login is by creating something that adds real value to a user and offer it to them for free, they just have to login! This could be a free report, ebook, or other promotional item. Combining a social login option, social analytics tracking, and great content is a sure fire way to increase your sales and marketing leads while driving sales for your business.