Tracking Your Social ROI: How to Prove the Power of Social Media

Are you having trouble as a marketer proving that your social media strategies are working? It can feel like engagement metrics are impossible to explain, but there are tons of great ways to track your social media efforts. Check out how to track your social ROI and get the metrics you need to support your campaigns!

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User Profile Data: Marketing Gold at the End of the Rainbow

St. Paddy’s day isn’t just about beer and the Irish (right?). It’s also an chance for us to use cheesy puns to explain how user profile data is gold for marketers. In this post we highlight why user profile data is so important, how marketer’s can get their hands on it, and where to go from there.

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10 Marketing Apps You Need That Could Save Your Sanity

As a marketer, staying connected is an absolute must, both to your team and your clients. These 10 marketing apps could save you from melting down, pulling out your hair, or any other related collapse. Oh, and they’ll help keep you and your team focused on productivity.

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4 Quick Ways You’re Guaranteed to Tank Your Mobile Website

If users land on your site via smartphone, and it doesn’t work, they won’t return. That’s pretty much a guarantee because people tend to remember what annoys them more than they remember what they like. Learn what not to do when it comes to launching your mobile website, with these 4 guaranteed-to-tank-your-site-moves.

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A Sneak-Peek Into “The Marketer’s Guide to Social Data”

See how our recently released “Marketer’s Guide to Social Data” helps marketers understand, collect, and utilize the power of user and social marketing data. Social data is emerging as one of the most accurate and usable sources of online data today, so get your in-depth look and download the guide!

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8 Quick Ways to Boost Your Social Marketing Strategy

Remember when critics labeled social media as a fad? Well it turns out that they were severely wrong. Social media marketing has been proven to drive traffic and boost engagement, and in this post we offer 8 ways to make that happen sooner rather than later

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