Why Single Sign-on is important for unified customer experience?

Customers today are like the protagonist panda Po from the movie Kung Fu Panda. Businesses tend to think of them as just dormant pandas but if you have seen the movie, that would be a huge mistake. And like Po, customers today are empowered by the Dragon Scroll, that is the Web. Too much of an analogy? Let’s just talk in plain business customer terms then.

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Why Your Digital Identity is the Base of all Business on the Internet?

British evolutionary biologist Richard Dawkins (who, by the way, also coined the now famous word meme) once said it must be possible to construct life chemically or in a computer. We are not really sure about the chemical part but the second part does strike a chord. In a way, we are all already constructing lives in computers, preserving them on servers and talking to them on the web. Over the last decade or so, we have fabricated a parallel universe on which most of us have mirror images. The digital identity.

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Useful Guide for Effective Personalized Marketing

Leading companies have embraced the power of personalized marketing, no matter how tasking it may be. The results borne from personalized marketing is worth the sweat, with many companies indicating up to 300% growth. There are definite indications that 2016 will be a strong year of the rise of personalized marketing in companies across the world.

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Top Online Marketing Statistics Of The Year 2015

As the year 2015 draws to a close, it is time for the management of all business organizations to sit down and chart new sales targets and profit goals for the upcoming year – 2016. But before doing that, it is very essential for the management of the business organizations to go through the business ‘happenings’ of 2015.

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5 Conversion Optimization Tools to Boost Your Revenues

SEO continues to be a hot topic among those who sell products or services online. It’s vital for bringing people to your website. However, SEO is often given more credit than it deserves. Bringing people to your site is good, but if you can’t convert them, you’re investing a lot of time and money into search engine optimization for no reason.

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