A or B? It’s Time to Find the Perfect Test for your Site

We know, every A/B testing post you’ve ever read is the same. Stop crying and listen up! Our guest blogger’s got some great tips on basic to complex tests, with some real advice on how to test, why, and what it could mean for your website. Why go through a complete redesign when it might just be one element that’s causing your users to bounce?

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How Many Useless Buzzwords are on Your Site?

Marketing buzzwords! Not sure if the ones you’re using are useless or useful? Don’t worry about it, because we’ve compiled a list of the ones you need to know, need to use, and need to forget. Don’t feel bad if you’re using useless buzzwords, it can happen to anyone!

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The Most Social Mayors in Canada

It’s Victoria Day here in Canada (happy birthday to the Queen), but we also wanted to take a moment to celebrate the most social mayors in Canada! See how they’ve connected to their constituents on social media during their most recent political campaign runs, and how it helped them be successful.

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The Incredible Reach of Social Media [Slideshare]

Social media has changed the way we communicate with each other around the globe. But has the reach of social media damaged society more than it has helped? Check out our newest SlideShare on how social media has come to the rescue, and see just how helpful it can be!

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Social Media Tips For Your Gran

In honor of Mother’s Day, we thought we’d get you in your grandma’s good graces, by helping her “get with the times” with these social media tips. She’s not YOUR mother, but you wouldn’t be here without her, so listen up! And maybe bake her some cookies for a change?

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6 Face-Palm Copywriting Mistakes

We won’t lie to you, these copywriting mistakes are painful, and may cause irreversible damage to your eyes. Okay, sorry, it’s not THAT bad, but copywriting mistakes can ruin your credibility! So do your best not to face-palm at the sight of these mistakes, and do your damnedest to not repeat them!

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Are Your Customers Who You Think They Are?

Right now, the sources for customer insights you use could be flawed. Surveys, questionnaires, and customer reviews can be unreliable or flat out wrong. Check out these 5 reliable and accurate sources to learn who your customers really are, so you can market to them effectively!

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Understanding Web Conversion and Boosting it With Social

Web conversions are the ultimate goal of any digital specialist, but are you looking for new ways to give them a boost? Social Media may be the answer! Check out the sneak-peek into our latest Guide: Understanding Web Conversions & Boosting it With Social, to learn more about the basics of web conversion, and detailed steps on how social media can increase those efforts!

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